National Advertising Conference Kicks Off in Abuja

The highly anticipated National Advertising Conference has begun in Abuja, bringing together industry professionals to tackle the challenges facing the media industry. This year’s theme, “Navigating the Shifts: Technology, Culture, and New Business Models,” reflects the urgent need for adaptation in the face of technological advancements.

Industry Challenges and Opportunities

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Commission of Nigeria (ARCON), emphasized that the media industry is undergoing significant transformations, driven by technological progress. This shift impacts various sectors, including health, finance, education, and retail, and is redefining the digital landscape.

Conference Objectives

The conference aims to:

Explore strategies for staying relevant in a rapidly changing environment
Harness technology for meaningful impact
Foster a forward-thinking culture

Speakers and Sessions

Keynote speakers include Dr. John Momoh, Chairman of the Channels Media Group, and experts from various fields, such as:

Generative AI and the Advertising Industry: Victor Afolabi, MD GDM, Media, Funke Adekola, COO Dentsu Creative, and Mr. Rilwan Ajiferuke, ED Plural Media
Marketing Trends: Industry experts sharing insights on the latest developments

Participation and Outcomes

The conference has drawn participants from across Nigeria, including NBS Lafia. A communiqué is expected to be released at the end of the event, outlining key takeaways and recommendations for the industry’s future.